Are you looking for ways to stay connected with your client base? HTML newsletters are an excellent way to entice your clients to visit your stores.

You can begin by gathering email addresses of frequent shoppers and entering them in customer files at the POS. Place a link on your website so that customers can sign up for newsletters. Another way to entice customers to share their email address is to offer a draw prize.

HTML newsletters, if done effectively, can build customer relationships. You can use them as a tool for sending news about your company, product tips, decorating ideas, technical tips for electronic equipment, recipes etc.

The point is to get them interested; give them reason to keep reading. Your customers will find value in your newsletter and consider you an authority on the subject.

Of course, sending coupons and advertising promotions is the number one reason why retailers turn to HTML newsletters.

Customers follow the links from your newsletter to your website to check out the products available online.

Spend time designing your newsletter. Make it attractive, sleek, and professional. It represents your company so make sure it says what you want to say and speaks your language. HTML newsletters can act like flyers, advertising the latest promotions and seasonal sales, but they can also be personalized. Using Aralco you can send HTML newsletters and personalize them to each individual customer. It's as simple as running a customer report with the name, email address and any additional information you need.

Don't send newsletters too often, you don't want them to end up in your customers' junk mail folder, but do send them on a regular basis; if you do it right customers will look forward to your messages.