In my recent visits with some of our clients, I was asked about certain features and their availability as well as mention of certain requirements to run reports at preset times or having them emailed etc.

I was very happy to inform our clients that all those features plus a lot more useful business tools had recently been completed and included in our recent version 8.400. They were all pleased to hear the good news but asked how come they don't know about those great new products??

Well here is when I got disappointed. We have been using our "Mass email" system to let everyone know about all of the recent developments at Aralco and invited them to view the list of new features on our websites as well as notifying them of the upcoming "Product Webinars". We have even emailed them after the webinars to let them know where to go to watch the "Recorded" webinars in case they missed the live sessions.

It's surprising to find out how many people actually read their emails and the information they receive from us. I guess a lot of us, including myself, are guilty of pressing "Delete" on some of these emails.

With the "bombardment" of masses of emails we all receive every day, you can "go out of business" trying to keep up with other people's business! But then I thought, Aralco is not just emailing their clients to "promote" the sale of any new features. We are mostly letting them know how to make use of "What they have already paid for" and it's a great disservice to their business if they don't take advantage of this free service. After all, a business such as Aralco, is running some "mission critical" processes in the clients businesses and the more aware they all are about its strengths and capabilities, the more efficiently they can run their businesses while reducing their operating costs.

In conclusion, I would like to plead with any of you who have thoughts about improving the system, its existing processes and methods, to watch the webinars, view the "New Feature List" or call us to share their ideas or their individual needs. The questions I have asked people recently to get the answers I want is "tell us what keeps you up at night" and we WILL address those right away!

Aralco President